Position Number: FA266
Reports to: Dean of Student Affairs (FA099)
The Coordinator of Enrollment Services supports the college’s enrollment management and equity initiatives by defining recruitment plans and onboarding processes aligned with strategic enrollment management goals.
Work Tasks & Duties
Recruitment & Prospect Engagement (40%)
- Develops and executes recruitment plans aligned with the college’s strategic enrollment management goals. Coordinates the implementation of high-impact practices to support enrollment growth from targeted populations
- Assesses effectiveness of recruitment plans and onboarding processes, making data-informed adjustments/improvements as needed
- Identifies and coordinates participation in relevant outreach opportunities within the college’s service area, with a particular emphasis on communities with enrollment growth potential
- Manages internal and vendor-partnered outbound engagement/re-engagement efforts leveraging layered, coordinated outreach modalities (text, email, etc.). Collaborates with the Marketing Department to ensure outbound engagement efforts are aligned in timing and message with marketing initiatives
Inquiry Management & Onboarding (40%)
- Defines effective, student-focused onboarding processes that support students from initial interest through successful matriculation in workforce development and academic programs leveraging a one-door model
- Coordinates the implementation of high-impact practices to support enrollment growth from targeted populations aligned with strategic planning
- Serves as a key leader for the implementation of the VCCS Onboarding Redesign at VWCC
- Collaborates with other departments to ensure the one-door approach to onboarding meaningfully encompasses:
- generation of interest
- inquiry management/response
- comprehensive prospective student advising, including academic & training options
- application & registration
- financial planning & payment
- new student orientation/training readiness
- Effectively guides implementation and application of admissions, college readiness and other relevant policies related to onboarding
Supervision (20%)
- Supervises the Onboarding & Recruitment Departments, Enrollment Center & New Student Advising
Created 01/2013
Revised 03/2014
Revised 04/2015
Revised 05/2016
Revised 08/2016
Last updated: 07/2021
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